A friend at school was interning at ESPN Radio in San Luis Obispo and he needed an original logo for his soccer-encompassing radio show. Aside from branding, this logo was created to be used for letterheads and other promotional material, such as t-shirts.

I chose to design with primarily red and black because of its simplicity and the striking connotation these colors embody, and how it evokes an athletic look. I created over ten variations and we narrowed it down to five; a few of the variations are shown below.